TY  - BOOK
AU  - David,Tim
TI  - Magic words: the science and secrets behind 7 words that motivate, engage, and influence 
SN  - 9780735205390 (hbk)
AV  - HF 5718 D249m 2014
U1  - 658.4/52 
PY  - 2014///
CY  - New York, New York
PB  - Prentice Hall Press
KW  - Business communication
KW  - Comunicación empresarial
KW  - Communication in organizations
KW  - Comunicación organizacional
KW  - Oral communication
KW  - Comunicación oral
KW  - Interpersonal communication
KW  - Comunicación interpersonal
KW  - Motivation (Psychology)
KW  - Motivación (Psicología)
KW  - fast
N1  - Introduction: The biggest problem in the world -- A word about words -- "Yes" -- "But" -- "Because" -- Their name -- "If" -- "Help" -- "Thanks" -- Conclusion: Words matter because connection matters
N2  - Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.You will learn:The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks
ER  -