the executive's guide to visual communication Zelazny, Gene creator text nyu New York McGraw-Hill c2001 2001 Fourth edition monographic eng

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ix, 226 pages : illustrations (some color) ; 24 cm. "Say It With Charts, Fourth Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations - holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen." Section I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com. Gene Zelazny. Includes index. Business presentations Graphic methods Presentaciones de negocios HF 5718.22 Z49s 2001 658.4/5 9780071369978 007136997X 00046464 http://www.loc.gov/catdir/bios/mh041/00046464.html http://www.loc.gov/catdir/description/mh021/00046464.html http://www.loc.gov/catdir/toc/mh021/00046464.html http://www.loc.gov/catdir/bios/mh041/00046464.html http://www.loc.gov/catdir/description/mh021/00046464.html http://www.loc.gov/catdir/toc/mh021/00046464.html DLC 000907 20230411090811.0 12165781 eng