02620cam a2200409 i 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000300011402000270014404000280017104100080019904200080020705000220021508200140023710000320025124501000028325000190038326400460040230000400044833600260048833700280051433800270054250400670056950506010063652006210123765000460185865000580190465000620196265000570202465000440208165000530212570000320217819647191BJBSDDR20230411090816.0a|||||r|||| 00| 0 ta170516s2017 nyu b 001 0 eng  a 2017016682 a9780393254297 (hardcover) a0393254291 (hardcover) aDLCbengcDLCerdadDLC aeng apcc14aHC 79bM478m 201700a303.48/331 aMcAfee, Andrew Paul,d1967-10aMachine, platform, crowd :bharnessing our digital future /cAndrew McAfee & Erik Brynjolfsson. aFirst edition. 1aNew York :bW.W. Norton & Company,c2017. a402 pages :billustrations ;c25 cm atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier aIncludes bibliographical references (pages 335-377) and index. aThe triple revolution 1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity 2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? 3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation aWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives."-- Amazon.com 0aInformation technologyxEconomic aspects. 4aDesarrollo económico xInnovaciones tecnológicas  4aTecnologías de la información xAspectos económicos 4aTecnologías de la informaciónxAspectos sociales 0aInformation technologyxSocial aspects. 0aEconomic developmentxTechnological innovations.1 aBrynjolfsson, Erik, d1962-