04182cam a2200625 i 4500 116848 116848 21067705 BJBSDDR 20230411090816.0 a|||||r|||| 00| 0 ta 190711s2019 vaua e b 001 0 eng d 2019945723 GBC0I9955 bnb 019663787 Uk 9781949036756 (paperback) 1949036758 (paperback) 9781949036763 (ebook) (OCoLC)on1126570933 DPL eng DPL rda OCLCQ OCLCF CHVBK OCLCO UKMGB YDX TOH OCLCQ OCLCO DLC eng lccopycat HF 5386 A779d 2019 650.14 Arruda, William, 1961- . 27945 Digital you : real personal branding in the virtual age / William Arruda. Alexandria, VA : ATD Press, 2019. 225 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 205-217) and index. Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. "The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover Success in business. Éxito en los negocios 162 Branding (Marketing) Marca 27946 Social media Marketing. Mercadeo en las redes sociales 22413 Professions Marketing. Desarrollo profesional 680 Career development. BUSINESS & ECONOMICS General. bisacsh Branding (Marketing) fast (OCoLC)fst01743755 Career development. fast (OCoLC)fst00847280 Professions Marketing. fast (OCoLC)fst01078572 Success in business. fast (OCoLC)fst01137062 Berufserfolg gnd Personalmarketing gnd Markenpolitik gnd 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2022-08-30 0 HF 5386 A779d 2019 00000164656 2022-08-30 00:00:00 1 2022-08-30 BK