real personal branding in the virtual age Arruda, William 1961- creator . text bibliography vau 2019 monographic eng

print

225 pages : illustrations ; 24 cm "The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. adult William Arruda. Includes bibliographical references (pages 205-217) and index. Success in business Éxito en los negocios Branding (Marketing) Marca Social media Marketing Mercadeo en las redes sociales Professions Marketing Desarrollo profesional Career development BUSINESS & ECONOMICS General Branding (Marketing) Career development Professions Marketing Success in business Berufserfolg Personalmarketing Markenpolitik HF 5386 A779d 2019 650.14 9781949036756 (paperback) 1949036758 (paperback) 2019945723 DPL 190711 20230411090816.0 21067705 eng