@book{117096,
	author = {Wimmer, Roger D.  and Dominick, Joseph R., },
	title = {Mass media research :},
	publisher = {Thomson/Wadsworth,},
	year = {c2003.},
	address = {Belmont, CA :},
	edition = {7th edition},
	url = {http://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html}
}