02136cam a2200373 a 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000150011402000190012903500220014804000180017004100080018805000230019608200150021910000220023424500830025625000160033926000460035530000480040144000590044950400530050850507590056165000260132065000560134665000370140270000340143985601060147385600910157985600920167012681575BJBSDDR20230411090824.0a|||||r|||| 00| 0 ta020215s2003 caua b 001 0 eng  a 2002102411 a0534562744 a9780534562748  a(DLC) 2002102411 aDLCcDLCdDLC aeng14aP 91.3bW757m 200300a302.23/0721 aWimmer, Roger D. 10aMass media research :ban introduction /cRoger D. Wimmer, Joseph R. Dominick. a7th edition aBelmont, CA :bThomson/Wadsworth,cc2003. axii, 488 pages : billustrations ; c25 cm. 0aWadsworth series in mass communication and journalism  aIncludes bibliographical references and indexes. aPart One: The Research Process 1. Science and Research 2. Research Procedures 3. Elements of Research 4. Research Ethics 5. Sampling Part Two: Research Approaches 6. Qualitative Research Methods 7. Content Analysis 8. Survey Research 9. Longitudinal Research 10. Experimental Research Part Three: Data Analysis 11. Introduction to Statistics 12. Hypothesis Testing 13. Basic Statistical Procedures Part Four: Research Applications 14. Research in the Print Media 15. Research in the Electronic Media 16. Research in Advertising and Public Relations 17. Research in Media Effects 18. Research and the Internet Glossary Appendixes 1. Tables 2. Brief Guide for Conducting Focus Groups 3. Research Reports Name Index Subject Index 0aMass mediaxResearch. 4aMedios de comunicacioĢn de masas xInvestigaciones 4aComunicacioĢnxInvestigaciones 1 aDominick, Joseph R., d1944- 423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html