02405cam a2200421 a 4500 117096 117096 12681575 BJBSDDR 20230411090824.0 a|||||r|||| 00| 0 ta 020215s2003 caua b 001 0 eng 2002102411 0534562744 9780534562748 (DLC) 2002102411 DLC DLC DLC eng P 91.3 W757m 2003 302.23/072 Wimmer, Roger D. 25904 Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. 7th edition Belmont, CA : Thomson/Wadsworth, c2003. xii, 488 pages : illustrations ; 25 cm. Wadsworth series in mass communication and journalism 25905 Includes bibliographical references and indexes. Part One: The Research Process 1. Science and Research 2. Research Procedures 3. Elements of Research 4. Research Ethics 5. Sampling Part Two: Research Approaches 6. Qualitative Research Methods 7. Content Analysis 8. Survey Research 9. Longitudinal Research 10. Experimental Research Part Three: Data Analysis 11. Introduction to Statistics 12. Hypothesis Testing 13. Basic Statistical Procedures Part Four: Research Applications 14. Research in the Print Media 15. Research in the Electronic Media 16. Research in Advertising and Public Relations 17. Research in Media Effects 18. Research and the Internet Glossary Appendixes 1. Tables 2. Brief Guide for Conducting Focus Groups 3. Research Reports Name Index Subject Index Mass media Research. Medios de comunicación de masas Investigaciones 2090 Comunicación Investigaciones 1965 Dominick, Joseph R., 23019 1944- Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html 7 cbc orignew 3 epcn 20 y-gencatlg lcc BK 0 0 lcc 0 0 HU BJB BJB HU 2022-09-23 0 P 91.3 W757m 2003 00000164715 2022-09-23 00:00:00 1 2022-09-23 BK