an introduction Wimmer, Roger D. creator Dominick, Joseph R. 1944- text bibliography cau Belmont, CA Thomson/Wadsworth c2003 2003 7th edition monographic eng

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xii, 488 pages : illustrations ; 25 cm. Part One: The Research Process 1. Science and Research 2. Research Procedures 3. Elements of Research 4. Research Ethics 5. Sampling Part Two: Research Approaches 6. Qualitative Research Methods 7. Content Analysis 8. Survey Research 9. Longitudinal Research 10. Experimental Research Part Three: Data Analysis 11. Introduction to Statistics 12. Hypothesis Testing 13. Basic Statistical Procedures Part Four: Research Applications 14. Research in the Print Media 15. Research in the Electronic Media 16. Research in Advertising and Public Relations 17. Research in Media Effects 18. Research and the Internet Glossary Appendixes 1. Tables 2. Brief Guide for Conducting Focus Groups 3. Research Reports Name Index Subject Index Roger D. Wimmer, Joseph R. Dominick. Includes bibliographical references and indexes. Mass media Research Medios de comunicación de masas Investigaciones Comunicación Investigaciones P 91.3 W757m 2003 302.23/072 0534562744 9780534562748 2002102411 http://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html http://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html http://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html http://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html http://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html http://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html DLC 020215 20230411090824.0 12681575