02651cam a22003133i 4500 118094 118094 IT\ICCU\RMS\2977938 BJBSDDR 20230411090858.0 a|||||r|||| 00| 0 ta 081122s2015 nyu||||| |||| 00| 0 eng d 9781514139011 1514139014 spa BJBSDDR eng TK 5105.887 W862o 2015 Wolk, Alan 26123 Over the top : how the internet is (slowly but surely) changing the television industry / Alan Wolk [New York] : Alan Wolk, 2015 iii, 166 pages ; 23 cm. The television industry today: Player #1, the networks ; Player #2, the MVPDs ; Player #3, the studios ; Player #4, the premium networks ; Player #5, the OTT services ; Player #6, streaming devices ; Player #7, second screen platforms ; Player #8, smart TVs What's disrupting the industry today: The revolution has begun ; Time shifting ; The shifting value of ownership ; Video on demand (VOD) ; Streaming video platforms ; Net neutrality ; V-POPs ; Tablets and SmartPhones ; Streaming devices : the new set top boxes ; Second screen and social TV ; Fans and fan communities ; The dominance of data ; Cord cutting Future predictions: TV everywhere ; The future of the second screen ; BYOD (bring your own device) ; Recommendation and discovery ; Non-skippable VOD ; New business models ; The Spotifyization of television ; A new revenue model ; The continued dominance of data. Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today everything from time shifting to binge viewing to cord cutting and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. 12675 Video digital 19047 Televisión por internet 155 Internet 26681 Teledifusión Innovaciones tecnológicas P/G lcc BK 0 0 lcc 0 0 HU BJB BJB HU 2022-11-08 0 TK 5105.887 W862o 2015 00000165719 2022-11-08 00:00:00 1 2022-11-08 BK