how the internet is (slowly but surely) changing the television industry Wolk, Alan creator text nyu New York] Alan Wolk 2015 monographic eng

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iii, 166 pages ; 23 cm. Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today everything from time shifting to binge viewing to cord cutting and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. The television industry today: Player #1, the networks ; Player #2, the MVPDs ; Player #3, the studios ; Player #4, the premium networks ; Player #5, the OTT services ; Player #6, streaming devices ; Player #7, second screen platforms ; Player #8, smart TVs What's disrupting the industry today: The revolution has begun ; Time shifting ; The shifting value of ownership ; Video on demand (VOD) ; Streaming video platforms ; Net neutrality ; V-POPs ; Tablets and SmartPhones ; Streaming devices : the new set top boxes ; Second screen and social TV ; Fans and fan communities ; The dominance of data ; Cord cutting Future predictions: TV everywhere ; The future of the second screen ; BYOD (bring your own device) ; Recommendation and discovery ; Non-skippable VOD ; New business models ; The Spotifyization of television ; A new revenue model ; The continued dominance of data. Alan Wolk Video digital Televisión por internet Internet Teledifusión Innovaciones tecnológicas TK 5105.887 W862o 2015 9781514139011 1514139014 081122 20230411090858.0 IT\ICCU\RMS\2977938 spa