04151cam a2200493 i 4500 118114 118114 20470101 BJBSDDR 20230411090859.0 a|||||r|||| 00| 0 ta 180301s2018 nyu b 001 0 eng c 2017045029 9780190698973 (pbk. : alk. paper) 0190698977 (pbk. : alk. paper) LBSOR/DLC eng LBSOR rda DLC eng pcc JA 85.2 E64o 2018 320.97301/4 Epstein, Ben, 1978- 26172 The only constant is change : technology, political communication, and innovation over time / Ben Epstein. Technology, political communication, and innovation over time New York, NY : Oxford University Press, 2018. x, 257 pages ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier 15922 Oxford studies in digital politics Includes bibliographical references and index. Introduction : the elements of political communication change -- The social and technological history of political communication change -- The technological imperative : how and when new communication technology becomes politically viable -- Political choice : the behavioral role in political communication change -- Political choice and campaign communication innovation : why campaigns have the most consistent innovation adoption -- Innovation by political outsiders : why social movements innovate early and why it rarely matters -- Interest group innovation : how different target audiences affect political communication goals -- The stabilization process then and now -- Conclusion : where we are and where we might be headed. "The overarching goals of political communication rarely change, yet political communication strategies have evolved a great deal over the course of American history. As this book argues, these changes (at least the successful ones) occur during brief periods of dramatic and permanent transformation, are driven by political actors and organizations, and tend to follow predictable patterns each time. Covering over 300 years of such changes - what it identifies as Political Communication Revolutions - the book shows how this process of change happens and why. To do this, Ben Epstein, following an American Political Development approach, proposes a new model that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. In this way the book moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three pattern phases of each revolution, ultimately sketching possible paths for the future"-- Provided by publisher. Communication in politics United States. Comunicación en política Estados Unidos 1972 Communication in politics Technological innovations United States. Comunicación en política Innovaciones tecnológicas Estados Unidos 4609 Mass media Political aspects United States. Medios de comunicación Aspectos políticos Estados Unidos 5669 United States Politics and government. Estados Unidos Política y gobierno 2202 Online version: Epstein, Ben, 1978- author. Only constant is change New York, NY : Oxford University Press, [2018] 9780190698997 (DLC) 2018026230 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2022-11-09 0 JA 85.2 E64o 2018 00000165112 2022-11-09 00:00:00 1 2022-11-09 BK