03395cam a2200421 i 4500999001900000001000900019003000800028005001700036006001900053007000300072008004100075010001700116020002500133020002200158040002800180041000800208042000800216050002600224082001100250100002400261245004800285264004700333300002900380336002100409337002500430338002300455440004200478504006600520505043200586520155401018650002502572650003702597650004802634856010602682906004502788942001202833952012802845  c118138d11813817738201BJBSDDR20230411090900.0a|||||r|||| 00| 0 ta130514s2013    nyu      b    001 0 eng    a  2013016552  a9780230238954 (pbk.)  a0230238955 (pbk.)  aDLCbengcDLCerdadDLC  aeng  apcc14aHE 8689.7bH498p 201300a384.541 aHendy, David92653610aPublic service broadcasting /cDavid Hendy. 1aNew York, NY :bPalgrave Macmillan,c2013.  aviii, 148 pages ;c22 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier 0926537aKey concerns in media studies   aIncludes bibliographical references (page 132-140) and index.8 aMachine generated contents note: -- Acknowledgements -- 1. Introduction: Why Public Service Broadcasting? -- 2. Enlightenment: First Principles, Deep Origins -- 3. Democracy: Politics, Public Opinion and Debate -- 4. Cultivation: Broadcasting Culture -- 5. Service: The Ethos of the Broadcasters -- 6. Choice: Responding to Competition -- 7. Trust: Public Service in the New Media World -- 8. Conclusion -- References -- Index.  a"Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.  Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.  Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.  DAVID HENDY is Professor of Media and Communications at the University of Sussex. He is the author of Radio in the Global Age (2000), Life on Air: a History of Radio Four (2007), which won the Longmans-History Today Book of the Year, and Noise: a Human History of Sound and Listening (2013). He also broadcasts regularly, and has presented series about media and cultural history on both BBC Radio 3 and BBC Radio 4.  "--cProvided by publisher. 0aPublic broadcasting. 4aRadiodifusión pública.94157 4aRadiodifusión 926538xAspectos sociales 423Cover imageuhttp://www.netread.com/jcusers2/bk1388/954/9780230238954/image/lgcover.9780230238954.jpg  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  00102lcc40708CSaBJBbBJBcCSd2022-11-14l0oHE 8689.7 H498p 2013p00000165684r2022-11-14 00:00:00t1w2022-11-14yBK