01972cam a2200361 a 4500 118412 118412 12854873 BJBSDDR 20230411090909.0 a|||||r|||| 00| 0 ta 020715s2003 nju b 001 0 eng 2002027858 0130461393 9780130461391 DLC DLC DLC eng eng PN 4784 B265n 2003 070.4/4965 Baron, Gerald R. 28193 Now is too late : survival in an era of instant news / Gerald R. Baron. Upper Saddle River, NJ : FT Prentice Hall, c2003. xxiv, 332 pages ; 24 cm. Includes bibliographical references and index. Discovering the new world of instant news Toward a postmedia world The new audience How news is changing When opponents grab the microphone How the rules have changed Communication strategies for the instant news world Preparing the organization and team The role of technology Crisis preparation : what to do before it happens Crisis management : what to do while it is happening Reputation recovery : what to do after it happens A glimpse into the future It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too. Journalism, Commercial. Periodismo 1333 Periodismo comercial 25205 Table of contents http://www.loc.gov/catdir/toc/fy035/2002027858.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 0 0 lcc 0 0 HU BJB BJB HU 2022-12-16 0 PN 4784 B265n 2003 00000164133 2022-12-16 00:00:00 1 2022-12-16 BK