survival in an era of instant news Baron, Gerald R. creator text bibliography nju Upper Saddle River, NJ FT Prentice Hall c2003 2003 monographic eng

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xxiv, 332 pages ; 24 cm. It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too. Discovering the new world of instant news Toward a postmedia world The new audience How news is changing When opponents grab the microphone How the rules have changed Communication strategies for the instant news world Preparing the organization and team The role of technology Crisis preparation : what to do before it happens Crisis management : what to do while it is happening Reputation recovery : what to do after it happens A glimpse into the future Gerald R. Baron. Includes bibliographical references and index. Journalism, Commercial Periodismo Periodismo comercial PN 4784 B265n 2003 070.4/4965 0130461393 9780130461391 2002027858 http://www.loc.gov/catdir/toc/fy035/2002027858.html http://www.loc.gov/catdir/toc/fy035/2002027858.html DLC 020715 20230411090909.0 12854873 eng