01958cam a2200361 a 4500999001900000001000900019003000800028005001700036006001900053007000300072008004100075010001700116020001500133020001800148040002300166041000800189050002400197082001500221100002900236245007800265260005600343300003000399504005100429505046100480520031500941650002801256650002201284650003201306856007501338906004501413942001201458952012601470  c118412d11841212854873BJBSDDR20230411090909.0a|||||r|||| 00| 0 ta020715s2003    nju      b    001 0 eng    a  2002027858  a0130461393  a9780130461391  aDLCcDLCdDLCbeng  aeng14aPN 4784bB265n 200300a070.4/49651 aBaron, Gerald R. 92819310aNow is too late :bsurvival in an era of instant news /cGerald R. Baron.  aUpper Saddle River, NJ :bFT Prentice Hall,cc2003.  axxiv, 332 pages ;c24 cm.  aIncludes bibliographical references and index.  aDiscovering the new world of instant news
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future  aIt is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too. 0aJournalism, Commercial. 4aPeriodismo 91333 4aPeriodismo comercial925205413Table of contentsuhttp://www.loc.gov/catdir/toc/fy035/2002027858.html  a7bcbccorignewd1eocipf20gy-gencatlg  2lcccBK  00102lcc40708HUaBJBbBJBcHUd2022-12-16l0oPN 4784 B265n 2003p00000164133r2022-12-16 00:00:00t1w2022-12-16yBK