@book{118491,
	author = {Cutlip, Scott M. and Center, Allen H.},
	title = {Effective public relations /},
	publisher = {Pearson Prentice Hall,},
	year = {2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {9th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0514/2005016701.html}
}