03687cam a2200493 a 4500 118574 118574 14946744 BJBSDDR 20230411090915.0 a|||||r|||| 00| 0 ta 070730s2008 mau b 001 0 eng 2007030382 GBA795192 bnb 014407715 Uk 9781422104064 1422104060 (OCoLC)ocn162118840 (OCoLC)162118840 (OCoLC)154794585 DLC DLC YDX BAKER BTCTA UKM YDXCP DLC eng eng HD 60 E43p 2008 361.7068/8 Elkington, John, 1949- 28321 The power of unreasonable people : how social entrepreneurs create markets that change the world / John Elkington, Pamela Hartigan ; [foreword by Klaus Schwab]. Boston, Mass. : Harvard Business School Press, c2008. xviii, 242 pages ; 25 cm. 28322 Leadership for the common good Includes bibliographical references and index. Organizing for success : the business models Tapping financial resources Identifying market opportunities in ten great divides Raising expectations for bonsai consumers Democratizing technology Changing the system Scaling solutions Conclusion : choosing our future Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define. Social entrepreneurship. Emprendimiento social 7978 Social change. Cambio social 1529 Responsabilidad social de la empresa 7979 Hartigan, Pamela, 28323 1948-2016 Schwab, Klaus Martin, 22222 1938- prologuista Table of contents http://www.loc.gov/catdir/toc/fy0804/2007030382.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1312/2007030382-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1312/2007030382-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2023-02-02 0 HD 60 E43p 2008 00000163169 2023-02-02 00:00:00 1 2023-02-02 BK