The how social entrepreneurs create markets that change the world Elkington, John 1949- creator Hartigan, Pamela 1948-2016 Schwab, Klaus Martin 1938- prologuista text bibliography mau Boston, Mass Harvard Business School Press c2008 2008 monographic eng

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xviii, 242 pages ; 25 cm. Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define. Organizing for success : the business models Tapping financial resources Identifying market opportunities in ten great divides Raising expectations for bonsai consumers Democratizing technology Changing the system Scaling solutions Conclusion : choosing our future John Elkington, Pamela Hartigan ; [foreword by Klaus Schwab]. Includes bibliographical references and index. Social entrepreneurship Emprendimiento social Social change Cambio social Responsabilidad social de la empresa HD 60 E43p 2008 361.7068/8 9781422104064 1422104060 2007030382 http://www.loc.gov/catdir/toc/fy0804/2007030382.html http://www.loc.gov/catdir/enhancements/fy1312/2007030382-b.html http://www.loc.gov/catdir/enhancements/fy1312/2007030382-d.html http://www.loc.gov/catdir/toc/fy0804/2007030382.html http://www.loc.gov/catdir/enhancements/fy1312/2007030382-b.html http://www.loc.gov/catdir/enhancements/fy1312/2007030382-d.html DLC 070730 20230411090915.0 14946744 eng