03622cam a22004817i 4500003000800000005001700008007000300025008004100028020002600069020002300095020003000118020002700148020002400175020002100199020002500220020002200245035002400267040001800291041000800309042001400317050002200331082001400353245012700367264006200494300003300556336002600589337002800615338002700643504005300670505158200723520030202305600006502607600006502672650002602737650002802763650004802791650005102839655006202890700004802952700003503000700006303035776004203098BJBSDDR20231114105426.0ta150728s2015    snc      b    001 0 eng    a9780889773745 (bound)  a0889773742 (bound)  a9780889773752 (paperback)  a0889773750 (paperback)  a9780889773837 (pdf)  a0889773831 (pdf)  a9780889773851 (html)  a0889773858 (html)  a(OCoLC)ocn900828315  aNLCbengcNLC  aeng  alccopycat14aP 92.5bF494 201500a302.2309200aFinding McLuhan :bthe mind, the man, the message /cedited by Jaqueline McLeod Rogers, Tracy Whalen, Catherine G. Taylor. 1aRegina, Saskatchewan :bUniversity of Regina Press,c2015  axxx, 303 páginas ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncluye referencias bibliográficas e índice.0 aAcknowledgements
Introduction: Marshall Mcluhan : transformations/adaptations / Jaqueline McLeod Rogers and Tracy Whalen
Section 1: Work/word/play. Teaching McLuhan / Doug Brent ; Marshall McLuhan in an age of labels : the descriptive value of antimodernism / Elizabeth Birmingham and Kevin Brooks ; Exceeding our grasp : McLuhan's all-metaphorical outlook / Yoni Van Den Ede
Section 2: Image/figure/ground. Space on the edge : Marshall McLuhan's Marginalia and annotations of Sigfried Giedion and Ernst Gombrich / James F. Scott ; Selling via the "five sense sensorium" : Bertram Brooker, Marshall McLuhan, and the sensory media culture of Toronto 1921-55 / Adam Lauder ; Buffalo tracks and canoe codes : Marshall McLuhan and aboriginal media's dissident genealogy in Canada / Kathleen Buddle
Section 3: Space/place/tools. McLuhan and the city / Jaqueline McLeod Rogers ; The library as place : new media and new designs for creating community / Karen Brown and Mary Pat Fallon ; The message in medical imaging media : an analysis of GE healthcare's viscan / Catherine Jenkins
Section 4: Politics/sex/religion. McLuhan's politics / Allen Mills ; McLuhan's playboy
Playboy's McLuhan / David Linton ; Recovering religion for the history and theory of rhetoric : lessons from Marshall McLuhan / Daivd Charles Gore and David Beard
Section 5: Legacy/memory/imagination. Conducting the interviews : legacy/memory/imagination / Jaqueline McLeod Rogers ; Michael McLuhan : protecting the legacy ; Eric McLuhan : living the legacy ; Douglas Coupland: writing McLuhan
Contributors
Index  aHe was right. In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times - what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore the many ways in which McLuhan's predictions have come true. ; from back cover10aMcLuhan, Marshall,d1911-1980xCriticism and interpretation.14aMcLuhan, Marshall, d1911-1980 xCritica e interpretación  0aMass media criticism. 0aMass media and culture. 4aMedios de comunicación de masas y cultura 4aMedios de comunicación de masas xTeorías  7aCriticism, interpretation, etc.2fast0(OCoLC)fst014116351 aRogers, Jaqueline McLeod, d1956-  eeditor1 aTaylor, Catherine G. eeditor 1 aKaufman, Michael T. q(Michael Tyler), d1938-2010eeditor1 tFinding McLuhan.w(CaOONL)20159016703