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  <titleInfo>
    <title>Finding McLuhan</title>
    <subTitle>the mind, the man, the message</subTitle>
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  <name type="personal">
    <namePart>Rogers, Jaqueline McLeod</namePart>
    <namePart type="date">1956-</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
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  <name type="personal">
    <namePart>Taylor, Catherine G.</namePart>
    <role>
      <roleTerm type="text">editor </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kaufman, Michael T.  (Michael Tyler)</namePart>
    <namePart type="date">1938-2010</namePart>
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      <roleTerm type="text">editor</roleTerm>
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  <genre authority="fast">Criticism, interpretation, etc.</genre>
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    <dateIssued encoding="marc">2015</dateIssued>
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    <extent>xxx, 303 páginas ; 24 cm.</extent>
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  <abstract>He was right. In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times - what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore the many ways in which McLuhan's predictions have come true. ; from back cover</abstract>
  <tableOfContents>Acknowledgements
Introduction: Marshall Mcluhan : transformations/adaptations / Jaqueline McLeod Rogers and Tracy Whalen
Section 1: Work/word/play. Teaching McLuhan / Doug Brent ; Marshall McLuhan in an age of labels : the descriptive value of antimodernism / Elizabeth Birmingham and Kevin Brooks ; Exceeding our grasp : McLuhan's all-metaphorical outlook / Yoni Van Den Ede
Section 2: Image/figure/ground. Space on the edge : Marshall McLuhan's Marginalia and annotations of Sigfried Giedion and Ernst Gombrich / James F. Scott ; Selling via the "five sense sensorium" : Bertram Brooker, Marshall McLuhan, and the sensory media culture of Toronto 1921-55 / Adam Lauder ; Buffalo tracks and canoe codes : Marshall McLuhan and aboriginal media's dissident genealogy in Canada / Kathleen Buddle
Section 3: Space/place/tools. McLuhan and the city / Jaqueline McLeod Rogers ; The library as place : new media and new designs for creating community / Karen Brown and Mary Pat Fallon ; The message in medical imaging media : an analysis of GE healthcare's viscan / Catherine Jenkins
Section 4: Politics/sex/religion. McLuhan's politics / Allen Mills ; McLuhan's playboy
Playboy's McLuhan / David Linton ; Recovering religion for the history and theory of rhetoric : lessons from Marshall McLuhan / Daivd Charles Gore and David Beard
Section 5: Legacy/memory/imagination. Conducting the interviews : legacy/memory/imagination / Jaqueline McLeod Rogers ; Michael McLuhan : protecting the legacy ; Eric McLuhan : living the legacy ; Douglas Coupland: writing McLuhan
Contributors
Index</tableOfContents>
  <note type="statement of responsibility">edited by Jaqueline McLeod Rogers, Tracy Whalen, Catherine G. Taylor.</note>
  <note>Incluye referencias bibliográficas e índice.</note>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>McLuhan, Marshall</namePart>
      <namePart type="date">1911-1980</namePart>
    </name>
    <topic>Criticism and interpretation</topic>
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  <subject>
    <name type="personal">
      <namePart>McLuhan, Marshall</namePart>
      <namePart type="date">1911-1980</namePart>
    </name>
    <topic>Critica e interpretación</topic>
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  <subject authority="lcsh">
    <topic>Mass media criticism</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas y cultura</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
    <topic>Teorías</topic>
  </subject>
  <classification authority="lcc">P 92.5 F494 2015</classification>
  <classification authority="ddc">302.23092</classification>
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