02133cam a2200433 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000250009502000220012002500160014203500240015804000430018204100080022504200140023305000290024708200170027610000190029324500580031226400600037030000310043033600260046133700260048733800360051349000180054950502700056752006080083765000240144565000270146965000360149665000190153265000240155165000320157565000460160765000300165383000160168317303965BJBSDDR20231005121925.0ta280423s2012    njua    o     001 0 eng d  a  2012940024  a9781118027752 (pbk.)  a1118027752 (pbk.)  aBrodart-BCL  a(OCoLC)ocn795352113  aFBRbspaerdacFBRdVP@dILCdCGPdDLC  aspa  alccopycat14aHF 5415.1265bP858s 201204a658.8/722231 aPoston, Leslie10aSocial Media Metrics For Dummies /cby Leslie Poston. 1aHoboken, NJ  :bWiley, John Wiley & Sons, Inc.,cc2012.  a 306 pages :bill;c23 cm.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 a--For dummies0 aMetrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.  aDiscover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard. 0aInternet marketing. 4aMarketing en Internet  0aSocial mediaxEconomic aspects. 4aRedes sociales 0aMarketing research. 4aInvestigación de mercados 0aOnline social networksxEconomic aspects. 4aRedes sociales en línea 0aFor dummies