TY  - BOOK
AU  - Poston,Leslie
TI  - Social Media Metrics For Dummies
T2  - --For dummies
SN  - 9781118027752 (pbk.)
AV  - HF 5415.1265 P858s 2012
U1  - 658.8/72 23
PY  - 2012///
CY  - Hoboken, NJ
PB  - Wiley, John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Marketing en Internet
KW  - Social media
KW  - Economic aspects
KW  - Redes sociales
KW  - Marketing research
KW  - Investigación de mercados
KW  - Online social networks
KW  - Redes sociales en línea
N1  - Metrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens
N2  - Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard
ER  -