03417cam a2200433 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012504000280015204100080018004200080018805000250019608200140022110000190023524500780025424600650033224600320039726400670042930000400049633600210053633700250055733800230058249000150060550507300062052006870135052006880203765000230272565000240274865000400277265000330281265000350284565000510288070000160293183000360294718522865BJBSDDR20231128101720.0ta010623s2015    maua          000 0 eng    a  2015002965  a9781633690028 (paperback)  a1633690024 (paperback)  aDLCbengcDLCerdadDLC  aeng  apcc14aHD 30.28bS541h 201500a658.4/0121 aSheen, Raymond10aHBR guide to building your business case /cRaymond Sheen with Amy Gallo.3 aHarvard Business Review guide to building your business case3 aBuilding your business case 1aBoston, Massachusetts :bHarvard Business Review Press,c2015.  a149 pages:billustrations ;c23 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier0 aHBR guides0 aIntroduction : success is enabling a wise decision
Prepare. Know the basics of making a case ; Learn how your company evaluates cases
Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives
Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level
Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks
Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?
Appendix A : avoid common mistakes
Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator  a"You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--cProvided by publisher.  a"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--cProvided by publisher. 0aBusiness planning. 0aStrategic planning. 0aNew business enterprisesxPlanning. 4aPlanificación empresarial  4aPlanificación estratégica  4aEmpresas comerciales nuevas xPlanificación 1 aGallo, Amy.0 aHarvard business review guides.