Sheen, Raymond creator Gallo, Amy. text mau 2015 monographic eng

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149 pages: illustrations ; 23 cm. "You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"-- "You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"-- Introduction : success is enabling a wise decision Prepare. Know the basics of making a case ; Learn how your company evaluates cases Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next? Appendix A : avoid common mistakes Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator Raymond Sheen with Amy Gallo. Business planning Strategic planning New business enterprises Planning Planificación empresarial Planificación estratégica Empresas comerciales nuevas Planificación HD 30.28 S541h 2015 658.4/012 9781633690028 (paperback) 1633690024 (paperback) 2015002965 DLC 010623 20231128101720.0 18522865 eng