Video marketing for dummies / by Kevin Daum, Matt Scott, Bettina Hein & Andreas Goeldi. - Hoboken, NJ : John Wiley & Sons, c2012. - xx, 386 pages. : illustrations ; 24 cm. - For dummies . - For dummies .

Includes bibliographical references and index.

Introduction
Creating effective marketing videos
Preparing for production
Shooting your video
Editing and polishing your video
Posting and promoting your video
The part of tens

A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience

9781118188767 (pbk : alk. paper) 1118188764 (pbk : alk. paper)


Video tape advertising.
Webcasting.
Internet marketing.
Video recordings--Production and direction.
Marketing en Internet
Transmisión de documentos vía web
Publicidad por internet
Videos --Producción y dirección

HF 6146 / V652 2012