01624cam a2200385 a 4500003000800000005001700008007000300025008004100028020003700069020003400106040001800140041000800158042000800166050002300174245009400197260004600291300004700337490001800384504005100402505018100453520024700634650002800881650001600909650002400925650004800949650002700997650004301024650002901067650004101096700001601137700002901153700001901182700002101201830001601222BJBSDDR20231020132526.0ta120330s2012    njua     b    001 0 eng    a9781118188767 (pbk : alk. paper)  a1118188764 (pbk : alk. paper)  aDLCcDLCbeng  aeng  apcc14aHF 6146bV652 201200aVideo marketing for dummies / cby Kevin Daum, Matt Scott, Bettina Hein & Andreas Goeldi.  aHoboken, NJ :bJohn Wiley & Sons,cc2012.  axx, 386 pages. :billustrations ; c24 cm.0 a--For dummies  aIncludes bibliographical references and index.0 aIntroduction
Creating effective marketing videos
Preparing for production
Shooting your video
Editing and polishing your video
Posting and promoting your video
The part of tens  aA good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience 0aVideo tape advertising. 0aWebcasting. 0aInternet marketing. 0aVideo recordingsxProduction and direction. 4aMarketing en Internet  4aTransmisión de documentos vía web  4aPublicidad por internet  4aVideos xProducción y dirección 1 aDaum, Kevin1 aScott, Matt q(Matthew) 1 aHein, Bettina 1 aGoeldi, Andreas  0aFor dummies