Daum, Kevin Scott, Matt (Matthew) Hein, Bettina Goeldi, Andreas text bibliography nju Hoboken, NJ John Wiley & Sons c2012 2012 monographic eng

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xx, 386 pages. : illustrations ; 24 cm. A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience Introduction Creating effective marketing videos Preparing for production Shooting your video Editing and polishing your video Posting and promoting your video The part of tens by Kevin Daum, Matt Scott, Bettina Hein & Andreas Goeldi. Includes bibliographical references and index. Video tape advertising Webcasting Internet marketing Video recordings Production and direction Marketing en Internet Transmisión de documentos vía web Publicidad por internet Videos Producción y dirección HF 6146 V652 2012 9781118188767 (pbk : alk. paper) 1118188764 (pbk : alk. paper) DLC 120330 20231020132526.0 eng