02879cam a2200481 a 4500 119806 119806 BJBSDDR 20230805181448.0 ta 100309s2009 nyu 001 0 eng d 9780465018659 0465018653 (OCoLC)ocn268796388 BTCTA BTCTA spa eng lccopycat HF 5548.32 C649 2009 303.48/33 22 The cluetrain manifesto / Rick Levine ... [et al.]. 10th anniversary ed. New York : Basic Books, 2009. xxi, 298 pages ; 25 cm. Includes index. "The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace. Electronic commerce Social aspects. Comercio electrónico Aspectos sociales 16446 Customer relations Technological innovations. Relaciones con los clientes 3139 Internet marketing. Mercadeo por internet 1681 Intranets (Computer networks) Corporate culture. Cultura corporativa 3128 Comunicación organizacional 2099 Cambio organizacional 1976 Information superhighway Economic aspects. Levine, Rick. 31065 Locke, Christopher 31066 Searls, Doc 31067 Weinberger, David, 14125 1950- Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1008/2009903733-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1008/2009903733-d.html lcc BK 0 0 0 0 CS BJB BJB CS 2023-06-30 0 HF 5548.32 C649 2009 00000122328 2023-06-30 00:00:00 1 2023-06-30 BK