The Levine, Rick. Locke, Christopher Searls, Doc Weinberger, David 1950- text nyu New York Basic Books 2009 10th anniversary ed. monographic eng

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xxi, 298 pages ; 25 cm. "The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace. Rick Levine ... [et al.]. Includes index. Electronic commerce Social aspects Comercio electrónico Aspectos sociales Customer relations Technological innovations Relaciones con los clientes Internet marketing Mercadeo por internet Intranets (Computer networks) Corporate culture Cultura corporativa Comunicación organizacional Cambio organizacional Information superhighway Economic aspects HF 5548.32 C649 2009 303.48/33 9780465018659 0465018653 http://www.loc.gov/catdir/enhancements/fy1008/2009903733-b.html http://www.loc.gov/catdir/enhancements/fy1008/2009903733-d.html http://www.loc.gov/catdir/enhancements/fy1008/2009903733-b.html http://www.loc.gov/catdir/enhancements/fy1008/2009903733-d.html BTCTA 100309 20230805181448.0 spa