@book{119815,
	author = {Boynton, Andy  and Fischer, Bill},
	title = {The idea hunter :},
	publisher = {Jossey-Bass,},
	year = {c2011.},
	address = {San Francisco, CA :},
	edition = {1st ed.},
	url = {http://catalogimages.wiley.com/images/db/jimages/9780470767764.jpg}
}