01263cam a22003854a 4500 BJBSDDR 20231013162708.0 ta 021121s2004 maua b 001 0 eng 0618338071 9780618338078 (DLC) 2002116444 DLC DLC eng eng pcc HF 5415.13 A545s 2004 658.8/02 Anderson, Carol H. 30907 Strategic marketing management / Carol H. Anderson, Julian W. Vincze. Second edition Boston : Houghton Mifflin, 2004. xxxiii, 863 pages : illustrations ; 27 cm. Includes bibliographical references and index. Highlights several retail businesses and explains why they are successful. Marketing Management. Administración de mercadeo 796 Mercadeo 795 Strategic planning. Planificación estratégica 535 Vincze, Julian W. 30910 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK sba 119821 119821 0 0 lcc 0 0 CS BJB BJB CS 2023-07-03 0 HF 5415.13 A545s 2004 00000169998 2023-07-03 00:00:00 1 2023-07-03 BK