TY  - BOOK
AU  - Anderson,Carol H.
AU  - Vincze,Julian W.
TI  - Strategic marketing management
SN  - 0618338071
AV  - HF 5415.13 A545s 2004
U1  - 658.8/02 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
KW  - AdministraciÃ³n de mercadeo
KW  - Mercadeo
KW  - Strategic planning
KW  - PlanificaciÃ³n estratÃ©gica
N1  - Includes bibliographical references and index
N2  - Highlights several retail businesses and explains why they are successful
ER  -