02109 a2200277 4500003000800000005001700008007000300025008004100028020001800069020001500087040001700102041000900119050002300128100001900151245015500170260004700325300004700372490002600419505076200445520046801207650001901675650004601694650002701740700003701767830002701804BJBSDDR20240109120836.0ta020823s2013 nyu 00| 0 eng d a9780071806091 a0071806091 bspacBJBSDDR aeng 14aHM 742bC699t 20131 aCollier, Mack 10aThink like a rock star :bhow to create social media and marketing strategies that turn customers into fans /cMack Collier; Foreword by Kathy Sierra. aNew York :bMcGraw-Hill Education, c2013. axv, 208 pages : billustrations ; c23 cm.1 aBusiness book summary0 aPart 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves Rock stars look for ways to shift control to their fans Rock stars find the bigger idea behind the music they create Rock stars embrace and empower their fans Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them How to handle negative comments and convert angry customers into passionate fans Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers How to organize and mobilize your customer and brand advocates How to empower your fans and employees How to help your brand ambassadors connect with your customers What comes next aMark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand 4aRedes sociales 4aMarketing en Internet xAspectos sociales 4aMercadeo por internet 1 aSierra, Kathy, d1957-eforeword 0aBusiness book summary