02235 a2200313 4500 BJBSDDR 20240109120836.0 ta 020823s2013 nyu 00| 0 eng d 9780071806091 0071806091 spa BJBSDDR eng HM 742 C699t 2013 Collier, Mack 31841 Think like a rock star : how to create social media and marketing strategies that turn customers into fans / Mack Collier; Foreword by Kathy Sierra. New York : McGraw-Hill Education, 2013. xv, 208 pages : illustrations ; 23 cm. Business book summary Part 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves Rock stars look for ways to shift control to their fans Rock stars find the bigger idea behind the music they create Rock stars embrace and empower their fans Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them How to handle negative comments and convert angry customers into passionate fans Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers How to organize and mobilize your customer and brand advocates How to empower your fans and employees How to help your brand ambassadors connect with your customers What comes next Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand Redes sociales 1351 Marketing en Internet Aspectos sociales 16326 Mercadeo por internet 1672 Sierra, Kathy, 1957- 33657 foreword Business book summary 28437 lcc BK dpf 120004 120004 0 0 lcc 0 0 CS BJB BJB CS 2023-08-02 0 HM 742 C699t 2013 00000171173 2023-08-02 00:00:00 1 2023-08-02 BK