how to create social media and marketing strategies that turn customers into fans Collier, Mack creator Sierra, Kathy 1957- foreword nyu New York McGraw-Hill Education 2013 eng xv, 208 pages : illustrations ; 23 cm. Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand Part 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves Rock stars look for ways to shift control to their fans Rock stars find the bigger idea behind the music they create Rock stars embrace and empower their fans Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them How to handle negative comments and convert angry customers into passionate fans Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers How to organize and mobilize your customer and brand advocates How to empower your fans and employees How to help your brand ambassadors connect with your customers What comes next Mack Collier; Foreword by Kathy Sierra. Redes sociales Marketing en Internet Aspectos sociales Mercadeo por internet HM 742 C699t 2013 9780071806091 0071806091 020823 20240109120836.0 spa