TY  - GEN
AU  - Collier,Mack
AU  - Sierra,Kathy
TI  - Think like a rock star: how to create social media and marketing strategies that turn customers into fans 
T2  - Business book summary
SN  - 9780071806091
AV  - HM 742 C699t 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Education, 
KW  - Redes sociales
KW  - Marketing en Internet
KW  - Aspectos sociales
KW  - Mercadeo por internet
N1  - Part 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves
Rock stars look for ways to shift control to their fans
Rock stars find the bigger idea behind the music they create
Rock stars embrace and empower their fans
Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them
How to handle negative comments and convert angry customers into passionate fans
Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers
How to organize and mobilize your customer and brand advocates
How to empower your fans and employees
How to help your brand ambassadors connect with your customers
What comes next
N2  - Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand
ER  -