03638cam a22003977i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012503500240015204000760017604100080025204200140026005000230027408200140029710000300031124501100034124600600045126400520051130000450056350400200060850506280062852017230125665000230297965000260300265000360302865000430306465000210310765000290312865000280315765000300318570000250321519248601BJBSDDR20240410112133.0ta160825s2017    njua          001 0 eng d  a  2016952294  a9780691183305 (paperback)  a0691183309 (paperback)  a(OCoLC)ocn948560880  aBTCTAbengcBTCTAerdadYDXCPdBDXdTOHdOEMdOCLCQdUOKdNYPdVA@dDLC  aeng  alccopycat14aHM 742bB858p 201700a302.302851 a Brinton, Christopher G. 14aThe power of networks :bsix principles that connect our lives /cChristopher G. Brinton and Mung Chiang.3 aPower of networks : 6 principles that connect our lives 1aPrinceton :bPrinceton University Press,c2017.  axi, 310 pages :billustrations ;c25 cm.  aIncludes index.00tSharing is hard.tControlling your volume ;tAccessing networks "randomly" ;tPricing data smartly ;tA conversation with Dennis Strigl --tRanking is hard.tBidding for ad spaces ;tOrdering search results ;tA conversation with Eric Schmidt --tCrowds are wise.tCombining product ratings ;tRecommending movies to watch ;tLearning socially --tCrowds are not so wise.tViralizing video clips ;tInfluencing people --tDivide and conquer.tInventing the internet ;tRouting traffic ;tA conversation with Robert Kahn --tEnd to end.tControlling congestion ;tNavigating a small world ;tA conversation with Vinton Cerf.  a"What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods--and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos--or anything else--go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day--from cellular phone networks and cloud computing to the Internet and social media platforms. The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn. Networks are everywhere. The Power of Networks shows how they work--and what understanding them can do for you."--Publisher website. 0aComputer networks. 4aRedes informáticas  0aComputer network architectures. 4aArquitectura de redes de computadores  0aCloud computing. 4aComputación en la nube 0aOnline social networks. 4aRedes sociales en línea1 aChiang, Mung,d1977-