03890cam a22004577i 4500 19248601 BJBSDDR 20240410112133.0 ta 160825s2017 njua 001 0 eng d 2016952294 9780691183305 (paperback) 0691183309 (paperback) (OCoLC)ocn948560880 BTCTA eng BTCTA rda YDXCP BDX TOH OEM OCLCQ UOK NYP VA@ DLC eng lccopycat HM 742 B858p 2017 302.30285 Brinton, Christopher G. 33779 The power of networks : six principles that connect our lives / Christopher G. Brinton and Mung Chiang. Power of networks : 6 principles that connect our lives Princeton : Princeton University Press, 2017. xi, 310 pages : illustrations ; 25 cm. Includes index. Sharing is hard. Controlling your volume ; Accessing networks "randomly" ; Pricing data smartly ; A conversation with Dennis Strigl -- Ranking is hard. Bidding for ad spaces ; Ordering search results ; A conversation with Eric Schmidt -- Crowds are wise. Combining product ratings ; Recommending movies to watch ; Learning socially -- Crowds are not so wise. Viralizing video clips ; Influencing people -- Divide and conquer. Inventing the internet ; Routing traffic ; A conversation with Robert Kahn -- End to end. Controlling congestion ; Navigating a small world ; A conversation with Vinton Cerf. "What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods--and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos--or anything else--go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day--from cellular phone networks and cloud computing to the Internet and social media platforms. The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn. Networks are everywhere. The Power of Networks shows how they work--and what understanding them can do for you."--Publisher website. Computer networks. Redes informáticas 29623 Computer network architectures. Arquitectura de redes de computadores 35152 Cloud computing. Computación en la nube 11863 Online social networks. Redes sociales en línea 1559 Chiang, Mung, 1977- 33780 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 120496 120496 0 0 lcc 0 0 CS BJB BJB CS 2024-01-15 0 HM 742 B858p 2017 00000174432 2024-01-15 00:00:00 1 2024-01-15 BK