02674 a2200313 4500 BJBSDDR 20240419100124.0 ta 260124s2021 nyu 00| 0 eng d 9781324091127 1324091126 spa BJBSDDR eng QA 76.9 L598i 2021 Lepore, Jill, 1966- 1264 If then : how the Simulmatics Corporation invented the future / Jill Lepore. New York, NY : Liveright Publishing Corporation, a division of W.W. Norton & Company, 2021. xiv, 415 pages : illustrations ; 21 cm. Prologue: What if? The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope The people machine. The IBM president ; Billion-dollar brain ; Fail-safe The four-eighty Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation Epilogue: Meta data "A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- Provided by publisher Simulmatics Corporation. 35372 Minería de datos 4787 Informática Aspectos sociales 12772 Procesamiento de datos 10708 Procesamiento electrónico de datos 21144 Tecnología Aspectos sociales 4783 lcc BK dpf 120582 120582 0 0 lcc 0 0 HU BJB BJB HU 2024-01-26 0 QA 76.9 L598i 2021 00000174486 2024-01-26 00:00:00 1 2024-01-26 BK