02356cam a2200421 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000310009502000280012603500240015404000790017804100080025704200140026505000230027908200140030210000200031624500620033625000190039826400650041730000450048233600260052733700280055333800270058150400670060850501410067552007460081652002190156265000190178165000180180065000240181865000270184265000190186965000200188865000260190821529827BJBSDDR20240228152746.0ta080224s2021    nyua   e b    001 0 eng d  a  2020938668  a9780316457330q(hardcover)  a0316457337q(hardcover)  a(OCoLC)on1153666011  aYDXbengerdacYDXdBDXdJSEdOCLCOdOI6dUAPdOCLCOdOCLCFdGRUdTSCdDLC  aeng  alccopycat14aHM 831bC397c 202104a303.42231 aCentola, Damon.10aChange :bhow to make big things happen /cDamon Centola.  aFirst edition. 1aNew York ;aBoston ;aLondon :bLittle, Brown Spark,c[2021]  aviii, 343 pages :billustration ;c25 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (pages 305-334) and index.0 aPervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery.  a"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.  Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.  aLays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world. 0aSocial change. 4aCambio social 0aChange (Psychology) 4aCambio (Psicología)  0aBelief change. 0aHuman behavior. 4aComportamiento humano