02655cam a2200481 i 4500 21529827 BJBSDDR 20240228152746.0 ta 080224s2021 nyua e b 001 0 eng d 2020938668 9780316457330 (hardcover) 0316457337 (hardcover) (OCoLC)on1153666011 YDX eng rda YDX BDX JSE OCLCO OI6 UAP OCLCO OCLCF GRU TSC DLC eng lccopycat HM 831 C397c 2021 303.4 23 Centola, Damon. 34261 Change : how to make big things happen / Damon Centola. First edition. New York ; Boston ; London : Little, Brown Spark, [2021] viii, 343 pages : illustration ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 305-334) and index. Pervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery. "When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap. Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world. Social change. Cambio social 1520 Change (Psychology) Cambio (Psicología) 31033 Belief change. Human behavior. Comportamiento humano 10820 7 cbc copycat 2 ncip 20 y-gencatlg lcc 0 BK rmza 120651 120651 0 0 lcc 0 0 CS BJB BJB CS 2024-02-08 0 HM 831 C397c 2021 00000174627 2024-02-08 00:00:00 1 2024-02-08 BK