how to make big things happen Centola, Damon. creator text bibliography nyu 2021 First edition. monographic eng

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viii, 343 pages : illustration ; 25 cm "When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap. Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world. Pervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery. adult Damon Centola. Includes bibliographical references (pages 305-334) and index. Social change Cambio social Change (Psychology) Cambio (Psicología) Belief change Human behavior Comportamiento humano HM 831 C397c 2021 303.4 9780316457330 0316457337 2020938668 YDX 080224 20240228152746.0 21529827 eng