01720 a2200277 4500 BJBSDDR 20240507111825.0 ta 250424t2022 mau 00| 0 eng d 9780262046329 spa BJBSDDR eng HD 2755.5 N174d 2022 Nambisan, Satish 35585 The digital multinational : navigating the new normal in global business / Satish Nambisan, Yadong Luo. Massachusetts : The MIT Press, 2022. 246 pages : illustration ; 24 cm. Management on the cutting edge Globalization in transition in the digital age -- Digital global business connectivity -- Connecting with global markets and customers digitally -- Connecting with global partners, platforms, and ecosystems digitally -- Connecting with foreign subsidiaries and managing global activities digitally -- Connecting with global innovation and knowledge digitally -- Internationalizing business models digitally -- Global entrepreneurship in the digital age -- Managing risks in digital global business -- Digital intelligence and digital resilience: putting digital global business connectivity into practice. "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Provided by publisher. Globalización 1429 Empresas comerciales internacionales 5660 Innovaciones tecnológicas Empresas multinacionales 16134 Innovacion lcc BK 0 dpf 121169 121169 0 0 lcc 0 0 CS BJB BJB CS 2024-04-25 0 HD 2755.5 N174d 2022 00000174455 2024-04-25 00:00:00 1 2024-04-25 BK