03449cam a2200409 i 4500 22447020 BJBSDDR 20240509134543.0 ta 220228s2022 nyu b 001 0 eng 2021059463 9781541600171 (hardcover) DLC spa rda DLC pcc HM 661 H769y 2022 303.3/3 23/eng/20220228 Hon, Adrian, author. You've been played : how corporations, governments, and schools use games to control us all / Adrian Hon. New York : Basic Books, [2022] v, 308 pages ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. The rise of gamification -- Level up your life -- Grind and punishment -- Doing it well -- The gamification of games -- The magnificent bribe -- "I've done my research" -- The world as game -- The treasury of merit -- Escaping softlock. "A call-center worker patiently troubleshoots a customer's broken printer, while a cartoon character in a corner of his screen chides him for sounding too unengaged. An exhausted Uber driver needs extra cash, so she accepts a pop-up Quest on her app: drive another three trips to get a $6 bonus. At home, her partner spends hundreds of hours combing through obscure forums about the QAnon conspiracy theory: uncovering clues and drawing connections feels just like a game. This isn't a dystopian fantasy: points, badges, achievements, and leaderboards are slowly creeping into every aspect of modern life. In You've Been Played, neuroscientist and game designer Adrian Hon provides a blistering takedown of how corporations, schools, and governments are using games to coerce and control workers, students, and all citizens. Although this trend-called gamification-can sometimes work for our benefit, Hon shows us that, in fact,it is more often a high-tech means for behavioral, physical, and emotional exploitation. These are games that we often have no choice but to play, where failure isn't met with a cheery "try again" but with very real financial and social penalties. Hon shows how gamification exploits our new fixation on mindfulness; why massive companies like Amazon and Uber are so keen to adopt gamification as fast as they can; why the dangerous QAnon conspiracy theory is deliberately designed like an "alternate reality game"; and why augmented reality could turn our entire lives into a hellish game we can never escape. Hon writes chillingly about the gamification's dire consequences, but more importantly, he shows us how we can marshal it as a force for good. You've Been Played is a scathing indictment of a tech-driven world that wants us to think misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy, at our jobs and in our lives"-- Provided by publisher. Social control. Control social 5822 Social engineering. Ingeniería social 35779 Control (Psychology) Gamification. Gamificación 35780 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 121259 121259 0 0 lcc 0 0 CS BJB BJB CS 2024-05-09 0 HM 661 H769y 2022 00000174454 2024-05-09 00:00:00 1 2024-05-09 BK