02115cam a2200433 i 4500 20789617 BJBSDDR 20240624160915.0 ta 181221s2021 maua b 001 0 eng 2018059707 9780262542760 (paperback) 0262542765 (paperback) DLC eng DLC rda DLC eng pcc HD 30.2 R824d 2021 658 Ross, Jeanne W. (Jeanne Wenzel), 1952- 35817 Designed for digital : how to architect your business for sustained success / Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker. Cambridge, MA : The MIT Press, 2021 xvii, 185 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Management on the cutting edge series Includes bibliographical references and index. Digital business design -- Building shared customer insights -- Building an operational backbone -- Building a digital platform -- Building an accountability framework -- Building an external developer platform -- Developing a roadmap for your digital transformation -- Designing your company for digital -- Appendix 1: Committing to an operating model to build an operational backbone -- Appendix 2: Assessing your building blocks for digital transformation -- Notes -- Index. Information technology Management. Tecnologías de la información Administración 4019 Entrepreneurship Technological innovations. Emprendimiento Innovaciones tecnológicas 36808 Beath, Cynthia M. (Cynthia Mathis), 1944- 36735 Mocker, Martin, 1977- 36736 Management on the cutting edge series 34999 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 121418 121418 0 0 lcc 0 0 CS BJB BJB CS 2024-06-20 0 HD 30.2 R824d 2021 00000177409 2024-06-20 00:00:00 1 2024-06-20 BK