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  <titleInfo>
    <title>Designed for digital</title>
    <subTitle>how to architect your business for sustained success</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ross, Jeanne W.  (Jeanne Wenzel)</namePart>
    <namePart type="date">1952-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Beath, Cynthia M.  (Cynthia Mathis)</namePart>
    <namePart type="date">1944-</namePart>
  </name>
  <name type="personal">
    <namePart>Mocker, Martin</namePart>
    <namePart type="date">1977-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
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    <dateIssued encoding="marc">2021</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 185 pages : illustrations ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Digital business design -- Building shared customer insights -- Building an operational backbone -- Building a digital platform -- Building an accountability framework -- Building an external developer platform -- Developing a roadmap for your digital transformation -- Designing your company for digital -- Appendix 1: Committing to an operating model to build an operational backbone -- Appendix 2: Assessing your building blocks for digital transformation -- Notes -- Index.</tableOfContents>
  <note type="statement of responsibility">Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Information technology</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Tecnologías de la información</topic>
    <topic>Administración</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Entrepreneurship</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject>
    <topic>Emprendimiento</topic>
    <topic>Innovaciones tecnológicas</topic>
  </subject>
  <classification authority="lcc">HD 30.2 R824d 2021</classification>
  <classification authority="ddc">658</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Management on the cutting edge series</title>
    </titleInfo>
  </relatedItem>
  <relatedItem type="series">
    <titleInfo>
      <title>Management on the cutting edge series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9780262542760 (paperback)</identifier>
  <identifier type="isbn">0262542765 (paperback)</identifier>
  <identifier type="lccn">2018059707</identifier>
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    <recordCreationDate encoding="marc">181221</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240624160915.0</recordChangeDate>
    <recordIdentifier source="BJBSDDR">20789617</recordIdentifier>
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