Schaefer, Mark W.,  1960- <br/><br/>
The Tao of Twitter :  changing your life and business 140 characters at a time / 
Mark W. Schaefer. 
 - New York :  McGraw-Hill,  c2012. 
 - vii, 168 pages :  illustrations ;  22 cm. 
<br/><br/> Title-leaf verso: "An earlier version of this book (ISBN 9780615437323) was published in 2011 by CreateSpace." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction<br/>Discovering the tao of twitter<br/>The tao of twitter in action<br/>the tao explained<br/>The business benefits of twitter<br/>Tao 1: making targeted connections<br/>Tao 2: providing meaninful content<br/>Tao 3: offering authentic helpfulness<br/>Immersion<br/>Lists: the key to twitter sanity<br/>20 ideas to toast your competition<br/>Twitter time savers<br/>Balancing the personal and the professional<br/>Secrets of influence on twitter<br/>Advanced twitter concepts<br/>Becoming a top cat on twitter chats<br/>Is twitter for everybody?<br/>Tao power: putting it all together<br/>acknowledgements<br/>about the author<br/>notes<br/>index 
<br/><br/> Annotation  Its time to take the mystery out of TwitterYoure busy and dont have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!Behind every Twitter triumph, there is a well-defined success formula. This isThe Tao of Twitter. . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:Secrets to building influence on TwitterThe formula behind every Twitter business success22 ways to build an audience that wants to connect to youContent strategies, time savers, and useful tips20 ways to use Twitter as a competitive advantageStart your journey toward social media influence and business success today by learning, and following,The Tao of Twitter! 
<br/><br/><label>ISBN: </label>9780071802192 (pbk.) 0071802193 (pbk.) 
<br/><br/><label>LCCN: </label>2012285164 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016098394  Uk 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Twitter (Redes sociales en línea) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks.<br/>Redes sociales en línea<br/>Social media.<br/>Internet marketing.<br/>Mercadeo por internet <br/>Business communication.<br/>Comunicación en los negocios
<br/><br/><label>LC Class. No.: </label>HM 742  / S294t 2012