<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>03358cam a22004577a 4500</leader>
  <controlfield tag="001">17975305</controlfield>
  <controlfield tag="003">BJBSDDR</controlfield>
  <controlfield tag="005">20240704145525.0</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">131218s2012    nyua     b    001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2012285164</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">016098394</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780071802192 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0071802193 (pbk.)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocn793223435</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">BTCTA</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">BTCTA</subfield>
    <subfield code="d">UKMGB</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">GK7</subfield>
    <subfield code="d">OCLCO</subfield>
    <subfield code="d">QBX</subfield>
    <subfield code="d">BWX</subfield>
    <subfield code="d">UAB</subfield>
    <subfield code="d">CDX</subfield>
    <subfield code="d">NCU</subfield>
    <subfield code="d">S4S</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">lccopycat</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">HM 742</subfield>
    <subfield code="b">S294t 2012</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Schaefer, Mark W.,</subfield>
    <subfield code="d">1960-</subfield>
    <subfield code="9">36827</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The Tao of Twitter :</subfield>
    <subfield code="b">changing your life and business 140 characters at a time /</subfield>
    <subfield code="c">Mark W. Schaefer.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">c2012.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">vii, 168 pages :</subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">22 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Title-leaf verso: "An earlier version of this book (ISBN 9780615437323) was published in 2011 by CreateSpace."</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Introduction
Discovering the tao of twitter
The tao of twitter in action
the tao explained
The business benefits of twitter
Tao 1: making targeted connections
Tao 2: providing meaninful content
Tao 3: offering authentic helpfulness
Immersion
Lists: the key to twitter sanity
20 ideas to toast your competition
Twitter time savers
Balancing the personal and the professional
Secrets of influence on twitter
Advanced twitter concepts
Becoming a top cat on twitter chats
Is twitter for everybody?
Tao power: putting it all together
acknowledgements
about the author
notes
index</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Annotation</subfield>
    <subfield code="b">Its time to take the mystery out of TwitterYoure busy and dont have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!Behind every Twitter triumph, there is a well-defined success formula. This isThe Tao of Twitter. . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:Secrets to building influence on TwitterThe formula behind every Twitter business success22 ways to build an audience that wants to connect to youContent strategies, time savers, and useful tips20 ways to use Twitter as a competitive advantageStart your journey toward social media influence and business success today by learning, and following,The Tao of Twitter!</subfield>
  </datafield>
  <datafield tag="630" ind1="0" ind2="4">
    <subfield code="a">Twitter (Redes sociales en l&#xED;nea) </subfield>
    <subfield code="9">2076</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Online social networks.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Redes sociales en l&#xED;nea</subfield>
    <subfield code="9">1559</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social media.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Internet marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Mercadeo por internet </subfield>
    <subfield code="9">1672</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Business communication.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Comunicaci&#xF3;n en los negocios</subfield>
    <subfield code="9">2075</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Contributor biographical information</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1402/2012285164-b.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1402/2012285164-d.html</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">copycat</subfield>
    <subfield code="d">2</subfield>
    <subfield code="e">ncip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">121438</subfield>
    <subfield code="d">121438</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CS</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">CS</subfield>
    <subfield code="d">2024-06-25</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HM 742 S294t 2012</subfield>
    <subfield code="p">00000180902</subfield>
    <subfield code="r">2024-06-25 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2024-06-25</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
