Ciampa, Rob creator Go, Teresa 1984- Ciampa, Matt Murphy, Rich text nju 2020 2nd edition monographic eng

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xiv, 374 pages : illustrations ; 24 cm You too can be on YouTube. With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You'll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans -- Introduction Part 1: Getting started with YouTube. Making a home on YouTube ; The basics of YouTube ; Building your channel from the ground up Part 2: Making a great YouTube Video. What makes a good video a good video? ; Making plans both large and small ; Acquiring the tools of the trade ; Putting it all together to capture some video ; Fixing it in post: the edit ; Preparing for upload day Part 3: Growing and knowing your audience. Building your audience ; Knowing you audience Part 4: YouTube channels are serious business. How and why businesses use YouTube ; Expanding your audience with Google ads ; YouTube monetization: how to earn money on YouTube Part 5: The part of tens. Ten key steps to improving YouTube search results ; Ten things to know about copyright by Rob Ciampa and Theresa Moore, with John Carucci, Stan Muller, and Adam Wescott. Includes index. YouTube (Firm) YouTube (Firm) Internet videos Vídeos de Internet New business enterprises Computer networks Nuevas empresas comerciales Redes informáticas Electronic commerce Comercio electrónico TK 5105.8868 C565y 2020 658.8/72 9781119688051 1119688051 2014948511 YDXCP 140813 20240715121514.0 18266351 eng